Ali Alghanim & Sons
Consumer Brands
Ali Alghanim & Sons prides its partnership with leading international and luxury brands, working together to uphold shared values and offer excellence, quality and uniqueness in the product as well as the service.
With its track record of successes with household brands, operational structure and the resources to support the deployment of any new business in the Kuwaiti market, Ali Alghanim & Sons has become a name synonym to reliability, success and trust.
This extends as well to the Group’s commitment to its partnership in good times and the more challenging ones.
The Group also partners in home-grown brands, in a belief that investing in the passion and ambition of young creatives enables it to move closer to local customers by offering them products and services that shares their common culture and language, as well as introduce it to international customers to tell the story of country.
Ali Alghanim & Sons Group of Companies today comprises world-renown luxury jewellery brands, Boucheron and Marli, Kuwaiti perfumes FNbyFN, as well as the leading personal computers brand, Lenovo.
Pasqualebruni
VERA PASSIONE
For two generations we have created the most exceptional pieces of jewellery for women all over the world. Every creation uniting the nobility of metal and precious stones in a family owned and managed workshop in the heart of Italy. Each day we bring our knowledge, independent spirit and experience to the studio and workshop in a labour of love. An expression of vera passione, an emotion felt by everyone who wears it.
Boucheron
In 2016, Ali Alghanim & Sons Group of Companies expanded into luxury brands, inaugurating the largest Boucheron showroom in the Gulf region.
The arrival of the French luxury jewellery and watches house to Kuwait was an immediate sensation and the 226 square meters showroom was bustling with customers eager to acquire the most precious of designs. A second showroom was inaugurated in 2017 in Kuwait.
Within a year, Kuwait was ranked one of the best performing countries by the brand. The success led to a new partnership in 2019, this time with New York-based jeweller, Marli.
What differentiate a partnership with Ali Alghanim & Sons is without a doubt its operations. While ensuring the face of the brand represents it perfectly, the Group also invests heavily in the experience it provides to each and every customer.
Marli
What differentiates Ali Alghanim & Sons when working with luxury brands is the focus on direct communication and exclusive experiences whether at its showroom or in tailored events. The Group organizes closed viewings with very important customers, takes them on the buying journeys in the brands’ home country as well as engages with them through continued communication with them based on what they like and what they acquired. We never forget our customers.
We remember what they liked and didn’t buy, we remember what they asked about, and we remember their faces when they come into our showrooms. We add value to their experiences when purchasing or after at no additional costs. After all, this is our luxury commitment to one of the most refined markets in the world when it comes to fashion and jewellery.
We also pride our approach to partnering with luxury brands. We share insights, local knowledge and initiate to strengthen the partnership.
We believe that luxury brands have a home in Kuwait. We continue to expand into luxury fashion and watches, as well as through personal shopping services to complete the luxury experience.
Roberto Coin
The Roberto Coin brand was born in 1996. Its founder, with whom it shares its name, driven by the innate love for the world of art and fashion, decided to leave his successful career as a hotelier to follow a dream and face a new and passionate adventure.
His creativity took shape through the hands of the historical and most renowned Italian jewellery artisans, who brought Roberto Coin’s romantic and borderless imagination to life through their skills, telling his story through jewels that truly become works of art.
FN by FN Perfumes
In 2020, FNbyFN sought after Ali Alghanim & Sons Group of Companies for partnership in support of its expansion within the local market and beyond.
First launched in 2016, FNbyFN designs fragrances inspired by local scents and produced with the highest quality oils and composition to ensure the longevity of the scent. Made in Italy, FNbyFN gained success which led to the launch of four small retail corners until 2019.
Following the partnership, FNbyFN invested heavily in the product offering and locations. It continued to develop its unique fragrances exclusively in Italy, growing its range to 21 perfumes, six hair mists and body oils, three bukhoor and three oud msagga. With three new fragrances introduced annually supported by its partnership, the brand expanded into leading shopping malls in Kuwait.
Today, FNbyFN is one the leading five perfume and fragrance makers in Kuwait, growing from a passion for quality scents that cater to every preference and generation. The brand aims to continue expanding into Gulf countries and beyond.
